American web portal
This article is about the web portal. For the company, see Yahoo! Inc. (2017–present). For the now-unaffiliated Japanese company, see Yahoo Japan. For other uses, see Yahoo (disambiguation).
Yahoo (, styled yahoo! in its logo)[4] is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon.
Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s.[5] However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google.[6][7]
Etymology
The word "yahoo" is a backronym for "Yet Another Hierarchically Organize
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History of Yahoo
See also: Timeline of Yahoo!
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Yahoo! was founded in January 1994 by Jerry Yang and David Filo, who were electrical engineering graduates at Stanford University[1] when they created a website named "Jerry and David's Guide to the World Wide Web". The Guide was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In April 1994, Jerry and David's Guide to the World Wide Web was renamed "Yahoo!".[2][3] The word "YAHOO" is a backronym for "Yet Another Hierarchically Organized Oracle"[4] or "Yet Another Hierarchical Officious Oracle."[5] The yahoo.com domain was created on January 18, 1995.[6]
Yahoo! grew rapidly through 1990–1999 and diversified into a web portal, followed by numerous high-profile acquisiti
